Blog

Notes on demos, GTM, and AI.

Stories from teams shipping interactive demos, lessons on buyer enablement, and the occasional point-of-view from our team.

Featured · Buyer Enablement

15 Must-Read Sales Books for Every Professional

A curated collection of essential sales literature spanning from industry classics to contemporary approaches for elevating professional selling capabilities.

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Product Demos · 3 min

5 Ways to Increase Demo Signups for Your B2B SaaS App

Use these tips to capture attention, address pain points, and drive demo sign-ups.

Our Story · 1 min

Gartner Research highlights StoryScale in PLG report

StoryScale has been recognized in Gartner's report on technologies driving product-led growth, positioning interactive demos as essential for vendor PLG support.

Product Demos · 3 min

How to create Interactive product demos

Interactive product demos provide engaging experiences that help potential buyers explore features and make confident purchasing decisions.

Buyer Enablement · 3 min

Make Your Sales and Marketing GTM Self-Service with StoryScale

Self-service is transforming how software is marketed and sold, with interactive product demos enabling buyers to explore solutions independently without sales representatives.

Our Story · 1 min

New Gartner Market Guide for Interactive Demo Applications

StoryScale is featured in Gartner's inaugural market guide for interactive demonstration applications, highlighting the platform's mobile delivery, personalization, and generative AI capabilities.

Our Story · 1 min

StoryScale Featured in the Presales Buyers Guide

StoryScale is recognized as a leading demo automation solution in the Presales Buyers Guide, which covers tools supporting product evaluation and modern selling approaches.

Product Demos · 4 min

How to calculate the ROI of an interactive demo platform

Interactive demos lead to higher revenue and improved customer & employee outcomes.

Product Demos · 5 min

What's Demo Automation? See the Pros and Cons

Demo automation refers to using software to streamline product demonstration creation, management, and delivery while saving time and costs.

Product Demos · 3 min

Why Product Marketers Love StoryScale Interactive Product Demos

Learn how product marketers use StoryScale to deliver frictionless product experiences and insights.

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